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For business owners who are making the move over to social media marketing, it is important to properly set up your Instagram account. Due to the fact that you are trying to target a specific audience, and want the right customer base, you must use the right words, phrases and heading in order to ensure you are going to reach the right audience. It is not difficult to set up your Instagram account, but if it is not done properly it may result in a loss of visitors and a potential audience.
In this guide, you are going to learn the basics about Instagram and setting up your account page. From choosing the right title and header, to deciding which photos to add to your page. It is important you are getting the right audience interested in your page to ensure you increase the number of followers.
Here are a few tips from Instant Profits with Instagram, by Issa Asad, that will help you get started with your new account.

1. Choose the Right Name

A name is extremely important. You want people to find you; if they follow you through other social media platforms, it should also be easy for them to find you on Instagram. You have to choose a heading that is catchy, easy to find and one that will attract the right attention to your page. It should be related to your business, should call out to the right audience and should give potential followers an idea of what they will see on your account.

2. Choose the Right Profile Photo

Your Instagram account is also going to have a main photo as your profile picture. This should clearly let visitors and followers know who you are. So, choose something that is fun, something that is easy to recognize and something that followers will clearly be able to see what your business is about. The profile picture should be related to your business in a way that people can clearly indicate who you are, and what you do.

3. Know Your Audience

This goes hand in hand with choosing the right profile page header, description and photo. If you are dealing with a certain demographic, you have to cater to them. You want your audience to like your photos, visit your page frequently and engage with your Instagram account. So, knowing your audience and what they are interested in will not only help them to find your account page for your business, but will also attract similar followers who are likely to be interested in the product line and type of business you operate as well.
There is no right or wrong when it comes to setting up your account; but, your Instagram page should be easy to identify, and easy for your followers to engage and identify with. These simple tips for setting up your new account will help you properly set up your new page, attract the right visitors and help your business gain more recognition through Instagram.

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19 comments

  1. Richard Harris

    Agreed, doing this step correctly can make a lot of difference. Thanks for the article.

  2. elijah john

    For me, knowing my audience has always been key. It’s a lesson I carried over from my writing background. If you tailor your photos to your audience, you entice them to come back.

  3. afroja

    I agree with this writing, it is complete article about set up bussines instagram account.

  4. Abhishek

    All the three steps are very important. Everybody should follow these steps.

  5. Marcus

    I’ve always wanted to be a “work at home” type of guy, and this article gave me quite a few ideas and hints on what to improve on my Instagram account which I use for marketing!

  6. Kobasica

    Awesome tips and it is really hard to find honest reviews this days, you got my plus man.

  7. Amit Thakur

    its nice to see me , Instagram they give me good guideline in creating account to me. its very well artical to know how create an account and increage our work

  8. Prajjwal

    Nice article. I do believe knowing audience is the hardest part. But if done correctly it can make a tremendous difference.

  9. Issa Asad

    To all the entrepreneurs that want to know more about Instagram as a social marketing tool, but don’t have much time to read. I want to share my Instagram infographic. http://issaasadinstantprofits.com/instagram_infographic/
    Let me know your thoughts and thank you again for all your support.

  10. Vivian Cool

    This tips is really useful. The guide me how to use Instagram properly. Thanks for sharing!

  11. hammad ansari

    Marketing my brand using Instagrams is something that I never thought of.And now that I see so many brands doing it on Facebook, I think it is a great way to use Instagram as a platform where I can sell to my customers by using only images.

  12. Nilha San

    ISSA ASAD this INSTAGRAM instruction is really helpful for my business marketing.

  13. Amit Thakur

    its nice to see me , Instagram they give me good guideline in creating account to me. its very well artical to know how create an account and increage our work

  14. Amit Thakur

    Issa Asad, you are a great thinker of Social Media and Online Marketing. I come back to your blog once every two weeks to read about your articles and improve my business, and I really thank you for this.

  15. Arjun Panthi

    Awesome.
    There is no right or wrong when it comes to setting up your account; but, your Instagram page should be easy to identify, and easy for your followers to engage and identify with.
    I like very much your idea.
    Thanks

  16. Tashanna Mss

    An incredible man. Selfless giving and transmit their knowledge to our readers. Thank you! Had I not read ISSA ASAD many things I knew and know how to apply !!!

  17. Almir

    I think following this tips can surely bring one success. Thanks for this tips on Instagram Money Making.

  18. James

    Issa Asad has some great ideas here we can learn from. I agree that picking the right name for your company is the most important thing, nailed it!

  19. DaveH

    I think Issa is spot on when it comes to choosing the right name and profile picture. Get it right to start with and save yourself trouble later down the line.