For business owners who are making the move over to social media marketing, it is important to properly set up your Instagram account. Due to the fact that you are trying to target a specific audience, and want the right customer base, you must use the right words, phrases and heading in order to ensure you are going to reach the right audience. It is not difficult to set up your Instagram account, but if it is not done properly it may result in a loss of visitors and a potential audience.
In this guide, you are going to learn the basics about Instagram and setting up your account page. From choosing the right title and header, to deciding which photos to add to your page. It is important you are getting the right audience interested in your page to ensure you increase the number of followers.
Here are a few tips from Instant Profits with Instagram, by Issa Asad, that will help you get started with your new account.
1. Choose the Right Name
A name is extremely important. You want people to find you; if they follow you through other social media platforms, it should also be easy for them to find you on Instagram. You have to choose a heading that is catchy, easy to find and one that will attract the right attention to your page. It should be related to your business, should call out to the right audience and should give potential followers an idea of what they will see on your account.
2. Choose the Right Profile Photo
Your Instagram account is also going to have a main photo as your profile picture. This should clearly let visitors and followers know who you are. So, choose something that is fun, something that is easy to recognize and something that followers will clearly be able to see what your business is about. The profile picture should be related to your business in a way that people can clearly indicate who you are, and what you do.
3. Know Your Audience
This goes hand in hand with choosing the right profile page header, description and photo. If you are dealing with a certain demographic, you have to cater to them. You want your audience to like your photos, visit your page frequently and engage with your Instagram account. So, knowing your audience and what they are interested in will not only help them to find your account page for your business, but will also attract similar followers who are likely to be interested in the product line and type of business you operate as well.
There is no right or wrong when it comes to setting up your account; but, your Instagram page should be easy to identify, and easy for your followers to engage and identify with. These simple tips for setting up your new account will help you properly set up your new page, attract the right visitors and help your business gain more recognition through Instagram.