Instagram is about telling a story through images. As a business owner, you always tell a story to your followers as they are going to want to see the continuation of the story. By using the technique of storytelling, not only are you going to keep them engaged, you are also going to find it is much easier for you to choose what you should post, and what you should keep off of your Instagram account page when you are setting it up.
Storytelling is also a good way to help those who are new to your page to learn what your company is about. And, if you have had followers for quite some time, they are going to want to see the ways in which your company goes, and the use of stories is an easy way for you to show them this growth as time progresses.
The following tips from Instant Profits with Instagram, by Issa Asad, will help you learn how to tell a story on your business’ Instagram page.
1. Reel Them In
When telling your story you have to capture your audience. Like any great book you read, there has to be an interesting plot and sub-plots. When telling your story, you have to find ways to draw them in through images. As you aren’t using words, you are going to have to draw in the visitors with creative pictures and have to keep them engaged once you have hooked them in on to your page.
2. Make it Creative
Your story should also be a creative one. Tell your followers what new projects you are working on, show them the faces behind the scenes and find ways to keep them looking for something fun and new each time they visit your Instagram site. You want to make sure your visitors and followers are captivated by what you are doing on social media. With images, you have a much easier opportunity to be creative, so this is where you want to take advantage of this feature.
3. Work with the Audience
People want to see the faces behind your product. Allow your visitors and followers to be a part of your company’s family. You can include images of your employees, of different work you do in the local community and of other events you engage in, where your followers will feel they are right there with you. When you keep them in the loop and when you allow them to see what is going on with your company, they are going to feel closer to your business and will want to continue following you through the social media.
Because social media is so big today and because more and more businesses are catching on, you have to find ways to keep your followers loyal. A great way to do this through Instagram, as well as through other social media sites you are on as a business owner, is to tell a story and to keep your followers in the loop at every opportunity that is presented to you.