Food is a popular subject for Instagram posts, and so most brands have used this platform as a key marketing strategy. The reason behind this is the fact that people like scrolling through pictures of food so that they can try making them later or know what to buy when they go out.
However, only the good food pictures will draw the attention of many people. “So, if you are in the food product business you should know what defines an appetizing and good food pictures,” said Issa Asad, Florida-based social media expert and CEO of three companies located across South Florida: Q Link Wireless, Bond Media, and Quadrant Holdings.
For an idea what good food pictures look like you should follow these 5 food and drink brands for delicious pictures.
1. FoMu – @fomuicecream
This is a popular company on Instagram that markets itself as the number one company for the production of alternative ice creams. This company posts pictures of their non-traditional or what is always often referred to as alternative ice cream flavors. Some of the ice cream flavors that you can expect to see in the pictures posted by FOMU include mulled cider and maple bourbon walnut.
2. Oreo – @oreo
Oreo is a globally loved brand, and it is also one of the most popular food brands on Instagram. Oreo uses its Instagram account to express some creativity using their classic cookies. The most noticeable thing on the Oreo account is the use of different color combinations to form a contrast with their black and white cookies. If you follow Oreo on Instagram, you will notice that they post certain themed pictures for a short period, and so they will always be something new to see now and then.
3. Brewdog – @brewdogofficial
Contrary to what most people would expect the aim of this beer producer is not to make you buy their quality beer brands. Instead, they want to inculcate in you the some passion in the craft of beer making. To ensure that they are successful in this, they post pictures of different stages in the brewing process and also the tasting process that the beer undergoes. The photos on their Instagram account are dark and in high definition. Although sometimes they can use different colors the photos usually make use of various shades of browns, blues, and reds.
4. Nature’s Path Organic – @naturespathorganic
Nature’s Path Organic is an independent family owned business that is well known for the farm fresh organic products that it uses to make their famous granola, waffles, bars, and cereals. Most people who follow them on Instagram are interested in leading healthier lifestyles by consuming farm fresh organic foods. To make sure that their followers have something healthy to think about Nature’s Path Organic posts pictures of their products consistently.
5. Pizza Pilgrims – @pizzapilgrims
The New York Based Pizza Pilgrims posts a variety of pizza pictures that will always leave you salivating. Besides from their perfect pizza pictures this company tries to add some creativity and entertainment by posting photos of some of their staff. The personnel are photographed going about their routine duties or doing silly things like singing loudly or playing guitar made from pizza. What makes most people love these silly pictures from the Pizza Pilgrims is the fact that they help to bring out the human element in this popular brand.