Instagram is one of the most popular image sharing apps. Most Instagram users use it for social chatting and connecting with friends. However, many business owners use Instagram for other purposes other than social chatting.
Since Instagram allows one to communicate with his/her followers via images and videos, business owners and marketing professionals find Instagram very useful when it comes to promoting their products. The potential customers will be able to access real images of the products and they will get all the information they need.
So, if you are one of the business owner that wonders: How to Use Instagram to Promote Your Products. Here are some of the ways on how to use Instagram to promote your business’ products:
Use Strategic Hashtags
This is very important when it comes to informing as many followers as possible about the products you are trying to promote. The use of hashtags will allow customers to easily your new products. However, hashtags should be used in a strategic and reasonable manner. Don’t overdo them.
Furthermore, create a brand and campaign hashtag that can be used throughout all of your posts. Brand hashtags are personal tags that are unique to a given company while the campaign tags are those used to reach more customers for promotional purposes.
Find the Best Posting Time
When it comes to the use of Instagram to promote your products, you will find certain ideal posting times. It’s best to post images and videos when users are most online, which is early to mid-morning and at night. There are some instances where most of the people post the images of their products and none of their followers view the images at that time. It is therefore very important to know when exactly you should post your images and videos.
Post Images and Videos of Customers Enjoying Your Products
This is another very important strategy that should be used to promote your products on Instagram. You can take some images and videos of your products when customers are enjoying them. The pictures and the videos should be real and should reveal positive features of the products that will attract more followers and customers. Then, once you have the images of customers using your products, create an Instagram campaign of positive customer testimonials.
Find Followers of Competitors
You can request the followers of your competitors to be your follower. This strategy works because most likely the followers of your competitors will also be interested in your products as well. Try to highlight your products better and in a more creative way than your competitor; this will entice your followers to jump ship and buy your products instead of someone else’s. This will give you a chance to reach as many customers as possible and even win more followers from your competitors.