Issa Asad How to Get Your Employees to Use Social Media
Are you searching for an innovative way to engage your employees? “Teaching your employees how to use the internet might be your ticket,” said Issa Asad Florida social media expert, entrepreneur, and businessman. Mr. Asad is also the CEO of Q Link Wireless, Bond Media, and Quadrant Holdings. He is also the author of 4 social media marketing and e-commerce marketing e-books. Social media can be intimidating for some. If you follow a few simple guides, you will have your team efficiently producing in no time. Sharing can be scary, so be sure to make it fun!
Here’s how to get your employees to use social media:
1. Improve Culture and Sharing Will Come
Have you been wondering how to get most of your employees to use social media? Your workplace culture is a driving force for employee production. Your goal as a company should be to invest in your employees. They make money for you. They generate new profits.
It is imperative that you teach them and help them be interactive. Tell them that you want their feedback. Make it very clear that their opinion matters. Teach your employees to start sharing on social media. Now, I’m not talking about personal things here. You should set up accounts specifically for the business and teach them how to do proper marketing for the company. Initially, you should have them first start with small informational pieces. Have them submit to you (the person in charge of marketing or editing) and once the content has been deemed compliant, fun and engaging, post it to social media.
Once you have an open and supportive culture in place and all the employees speak with a strong voice, marketers should therefore actively encourage sharing online. After a few weeks of following these little steps, you can expand to larger postings. By now, you should have a pretty good idea of who your main writers are. You should still allow input from others, but choose the key writers. Have them develop weekly “current events” or “staff updates” and post them to facebook and twitter. This is a fun and engaging way to get your whole team aboard.
2. Internet Access and Sharing
First off, do your employees have proper access to the internet? If you are like the vast majority of companies, you have blocked this feature, and rightfully so. This is often due to the amount of people who play all day on person social media platforms. You have to think to yourself. How can I get my employees to use social media? Well, give them access! Create rules and a specific limitation on how and when the internet can be used. You can still control blocked content, but your key writers are going to need the ability to post. It is also important that everyone gets the chance to see the postings.
You can easily set up a company page for sharing and another for everyone to access. Same email, same password. It will create a world of sharing that is rich in content, but still has important cost saving restrictions. After all, time is money!
3. Keeping Score
Lastly, you may have heard that things like employee tracking programs are bad. I am here to tell you that they can be useful and highly productive. Learning how to teach your employees to use social media, is much easier than it seems. You never want to be type of leader that throws names on the board and devalues the under performer. If you utilize a score keeper, make sure to follow two very important words.
First, you should make sure to proudly tell the top performers that they are doing a great job. Never fear telling someone that they have done well. For the second, you need to keep an eye on the person or people that are lacking in performance. Ask yourself why? Ask them why? This should be done privately. It should never be done as an attack. If you want a culture that teaches people be positive and work hard, you have to
If you want an optimized workplace culture, turn inward. Look at how you are acting, and teaching. What type of image do you display? Can your employees talk to you easily? If you create an environment of trust and understanding, more people will be infused about social media. They will want to work harder for you and reach the highest level of performance. The way you teach and attitude you keep is key.