At times, it can be very difficult to get a hashtag trend with most attempts failing miserably. “To create virality, there are many things that are involved, however, when it comes to this it boils down to two important things namely distribution and content,” exclaimed Issa Asad Florida social media entrepreneur, businessman, and author of four social media and e-commerce marketing e-books, which can be purchased on Amazon. Mr. Asad is also the CEO of Q Link Wireless, Bond Media, and Quadrant Holdings.
Besides these most important factors, there are a myriad of other factors that if executed well can substantially increase your hashtag trending. Here are Issa Asad 4 ways to get your Instagram hashtag trending.
1. Team Up with Others
To get your hashtag trend, distribution is very important. This is definitely the most difficult fact. Although many people know how to create content that is both entertaining and relatable, where they always fail is having the distribution network to get out there. The most important thing is to ensure that the message is spread. Before starting the conversation, you should identify relevant influencers who can assist you spread the news. If you do not have any relationship with influencers then you need to carry out research on how to cultivate these relationships. By having a compelling and an entertaining content, they will have a reason to help you spread the news. Remember, do not choose influencers who are not relevant to what you are trying to trend.
2. Create an Interesting or Funny Topic
The main idea about social media is creating something that people are compelled to share. This is why having an interesting content is key. By having something that people would want to share, you will be encouraging an ongoing conversation. Doing this is the beginning of the formula of creating a successful trend with your hashtag. For instance, a hashtag such as, its not Sunday orfootball has not started will surely trend in Instagram since many people will find them interesting.
3. Have “Evangelists” Followers
Apart from getting people to share your content, you should also have those who ask their followers to join in to increase virality. When these people or influencers call upon their people to share the content it creates a groundswells effect where other people also ask others to share and so on and so forth. This basically the most important part of the process. Without having evangelists, your hashtag will fail miserably. It is, therefore, very important to include evangelists in this process.
4. Hashtag Longevity
The length at which you are prepared to push dictates the level of success that you can achieve with your hashtag. Once it falls among the top nine locally you should push it even harder. The more tweets you post the more likely your hashtag will trend. This can be the difference between the worldwide trend and the US trend.
These were Issa Asad 4 ways to get your Instagram hashtag trending.