Instagram has grown to become one of the most popular social media platforms today. Instagram is based on a simple concept. It allows anyone to create great photographs and send them online. There are filters that can make a regular photo look professional. At the moment, Instagram has more than 100 million users worldwide.
“Businesses have realized that Instagram is a powerful tool that can help them grow their businesses,” said Issa Asad Florida businessman for over 18 years. Mr. Asad is also a social media expert, the author of 4 social media and e-commerce marketing e-books, and the CEO of 3 companies in South Florida, including Bond Media, Q Link Wireless, and Quadrant Holdings.
If you are running a local business, you can really benefit from Instagram. Here are 4 ways local businesses can use Instagram:
1. Follow Your Target Customers and Like Their Photos
On Instagram, you will get what you give. People will do to you what you do to them on social media. On Instagram, one of the most important things that you need to do is like other people’s photos. You should also leave a comments once in a while. People will definitely notice your business when you like their photos and when you comment on them. Do not take shortcuts when doing things. Do things the right way if you want to enjoy the fruits of your effort for a long time to come. People hate spammers. Likes and good comments make people feel good about themselves. Focus on people who fit into your customer profile. It is highly likely that these people will follow you back. This will help you to build your business profile.
2. Take Photos Using Your Regular Phone Camera
You can take photos right from inside your Instagram application. Use your phone camera to take quick shots and upload them. However, you should use the camera application in your phone if you want to have better control over the pictures you are taking. You will be able to customize your photos to make them look exactly the way you want when you use your phone’s camera application instead of using the Instagram application to take a photo.
3. Don’t Forget to Pay Attention to the Background
There are times when the background may be more interesting than the person or the object that is in the foreground. That is why you have to pay attention to everything that is going on in the background when you take your photos. You definitely don’t want someone or something that you did not expect to be the center of attention when you post a photo on Instagram. Before taking a shot, find out whether there is something in the background that you don’t want in you picture. This will help you take a perfect photo.
4. Use the Appropriate Hashtags
Hashtags are very important on social media. You should use hashtags appropriately to be able to reach the people that you are targeting. Hashtags will help people looking for information on subjects elated to your business find your photos. Use one or two hashtags for every photo that you send on Instagram. Make sure that the hashtags relate to your business and your locality. Choose popular hashtags. Always try to strike a balance between popularity and relevance when using hashtags.