Issa Asad 3 Things You Should Know About Instagram Ads
Instagram has opened significant advertising to the public through its self-service platform, allowing different brands to be marketed to its over 400 million users from different parts of the world. Instagram advertisements is a paid social marketing choice for any marketer. Why? Well, Instagram users are 2 times more likely to click on ads on their platform than on any other social-media platforms!
The photo-driven advertising it provides is likely to deliver a high return for all mobile marketers. Issa Asad Florida entrepreneur, social media expert, and businessman agrees: “If you are always active on several social media networks, you’ve probably noted the strong engagement on Instagram; you can even use it to build your personal brand because of the very high engagement,” said Asad. Mr. Asad is the CEO of Quadrant Holdings, Q Link Wireless, and Bond Media located in South Florida. He is also the author of 4 social media and e-commerce marketing e-books available on Amazon.
Below are Issa Asad 3 Things You Should Know About Instagram Ads:
1. Take Advantage of Numerous Advertising Formats
Instagram provides three kinds of ads: video, image, and carousel. Image ads let you use excellent visual imagery to tell your story and also lure your target audience to take immediate action. The video ads offer you almost 30 seconds to deliver your resourceful message as innovatively as you can.
Also, the carousel option is image ads on steroids, letting you use many images which the viewer can easily swipe through, offering numerous opportunities to trigger an action.
2. Instagram’s Algorithm Supports High Engagement Rate
Similar to Facebook ads, a strong engagement rate comes into play when finding out how often your ad is shown.
When your ads on Facebook have remarkable click-through rates, they are shown more regularly, because the network needs to show relevant ads that many users are more likely to be openly interested in. On the other hand, you should also expect the same to happen with Instagram ads.
3. Instagram Ad Targeting Lets You Get Specific
Since most of the people, currently, are aware that Facebook and Instagram have been joined since the former bought the latter for $1 billion. Even though there has been an attempt to force Instagram into the Facebook behemoth (apart from cross-app sharing and account linking) the good news for all online marketers is that Instagram ads are built upon a self-service platform of Facebook.
Facebook ads are very famous with brands due to the available targeting choices. Apart from gender, location, age and, you have the capability to target users by their connections and interests. This lets you place your adverts directly in front of your actual target market. Thanks to the fact that Facebook owns Instagram. The same powerful targeting choices are also available on Instagram, including the Custom Audience feature.
How is this so essential to marketers? First, it means that creation, optimization and iterating campaigns for Instagram will work in a very similar way. Although the copy will be different, the infrastructure will be similar (although marketers can go directly via Instagram if they have not advertised with Facebook previously) – making this a hassle-free new field to test. Secondly, it also means that the efficient targeting choices we have all used on Facebook will be available to online marketers.