It’s hard to be a culinary expert and a social media expert all at once, because learning how to market your business online takes a considerable amount of time. To top it off, there are multiple social media channels, and choosing which one to go with is by no means an easy thing to do.
However, there are a couple of simple social media marketing tactics that you can employ today in order to increase the Return on Investment (ROI) of your business. Issa Asad Florida CEO, social media expert, and entrepreneur for over 18 years says that restaurants should definitely use social media marketing. Mr. Asad is the CEO of Q Link Wireless, Bond Media, and Quadrant Holdings, all located across South Florida. He is also the author of 4 social media marketing e-books that can be purchased on Amazon.
Here’s how restaurants can use social media marketing.
1. Facebook’s “Buy” Button
Do you already have a Facebook page for your restaurant? If not, you should think about creating it. Facebook is a great platform to share informative and useful content with your target audience, and if they like you, they’re more likely to order something from you. Better yet, the platform allows you to integrate a “buy” button, so they can take advantage of your food delivery platform without ever leaving the website! This is a great opportunity for you, because the less steps there are in the order process, the more likely you are to make a sale.
2. Twitter’s Objective-Based Targeting Ads
A lot of small business owners are afraid to try advertising their business online simply because they have a fear of spending their money without reaching any of their goals. Thanks to Twitter’s ongoing development process, this social network now offers a way to spend your money and getting exactly what you wanted out of the process. For example, you might only be looking for new leads, and not just ad impressions. You can do that, and this goes for any other type of other objective as well, whether it be a click-through, an app install, or something else entirely.
3. Linkedin’s Business 2 Business Targeting
Is your restaurant designed in a way to meet the stringent demands of other business people? You will find plenty of them on LinkedIn, and if you make your offer enticing enough, it will do wonders for your business. If your restaurant is located in the business quarter of the city, you might want to look into LinkedIn’s B2B targeting ad technology, which enables you to only target the people in that specific area. Remember, the more targeted your campaigns are, the higher your ROI will be.
4. Yelp Reviews
Yelp reviews left by the customers can have a huge influence on your business. If your reputation is shining, it will attract new people to check out your restaurant, but if you don’t, you better do something about it. Failure to do so may negatively impact your business and drive potential customers away. First of all, you need to make sure that your restaurant looks top-notch and serves top-quality food. After that, you basically have two options if you want to get some positive Yelp reviews. You could either offer an extra dish for all who leave a positive review on Yelp, or you can hire a reputation management company which will gather some positive reviews for you. Either way, make sure you do the same for your Google pages!